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I joined Okura Shoji, an apparel materials trading company, and am in charge of planning, developmen
Sep 26, 2019

I went to PROJECT TOKYO.

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I went to PROJECT TOKYO, which was held at Shibuya Hikarie yesterday and today (9/25, 26).


So many brands were lined up, and there was a lot to see.

There were many avant-garde designs, and I kept thinking, “I see~” as I looked at them.

There were also items made from recycled products and materials using regenerated fibers, and I felt that this is the age of ECO.


This time, I went to PROJECT TOKYO hoping to find designs using secondary materials that I could use as references.

And I found items that used zippers and buckles as part of the design.

For example, there were pieces where the zipper function was discarded and it was stitched on only as a design element, as well as an impactful bag with a large buckle attached in the center.


On the other hand, there were also designs that made use of the functionality of zippers, such as items that could be taken apart from the sole by opening the zipper, allowing them to be changed from sandals into sneakers.

I was reminded once again that secondary materials with both design appeal and functionality can be used in so many different ways.


Overall, there were many rough designs using natural materials.

In addition, I got the impression that many items created movement by gathering fabric, or were transformed by inserting elastic band in various places.

Among leather products, there were bags that used the natural shape of the leather edge as it was, and I thought these were elaborate designs that are unique to small production runs.


There were also many brands from overseas, and it was very lively with all kinds of people there.

It was great to be able to see so many designs and learn from them.



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8月にオークラ商事に入社しました。初めての環境で学んだことや発見したことを書いていきます。
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