CLO 3D, the fashion industry is changing.

In recent years, especially among younger generations, environmental awareness has grown, and there is increasing demand for apparel brands that are transparent and responsible.

As a result, incorporating sustainability into product development and the design process is becoming increasingly important.

CLO Virtual Fashion is a 3D fashion design software company that helps fashion brands design garments digitally. Its software enables designers to create garments and simulate their drape on the human body, reducing the need for physical prototypes. This helps cut time, cost, and waste.

The company was founded in 2009 by Simon Kim and Jaidong Oh. They designed software that is intuitive and easy to use for fashion designers, pattern makers, and technical designers. They also collect feedback from users and continue working to improve the software. With this software, designers can try out different silhouettes and textiles far more easily than with physical prototypes. This has the potential to lead to more creative and innovative designs.

Credit: BOF (left image), CLO3D (right image)

The company also aims to help fashion brands operate more responsibly. In this way, its software can help reduce waste and emissions by lowering the need for physical prototypes.

In addition, CLO Virtual Fashion is also working on developing virtual fitting applications that allow consumers to try on clothes online. This could help reduce the fashion industry's environmental impact.

Various fashion universities and schools, including in Japan, are also beginning to incorporate CLO into their fashion curricula.

Sujin Kang, a lecturer at Parsons The New School, said the following:

"Until now, Photoshop and Illustrator for surface design were mainstream, and students could only work in 2D, but now we can learn new software that allows garments to be visualized in 3D, and that is very exciting... I wish this kind of software had existed when I was a student too. Everyone feels that way. It is seamless and brings out more creativity. It allows ideas to be expressed much more vividly."

What do you think about virtual design?

Resources:

https://www.businessoffashion.com/articles/technology/at-clo-virtual-fashion-digitising-the-design-process-to-drive-transformation/

https://www.newschool.edu/parsons/story/rendering-a-new-concept-for-design/